Slatehaus™
A quiet studio for loud productions.
Make Brilliant Briefs.
How it worksHow it works
See what your idea costs and looks like, while it's still warm.
A plain-language brief goes in. A structured brief, a ZAR budget, and directional collateral come out. Every figure stays in your hands.
Write it the way you'd say it. Rough is fine.
A structured brief with a live ZAR budget you can adjust.
Directional concepts across formats. You choose, you approve.
The traditional process is worth every week for flagship work. Slate removes the slow first mile for everything else. It proposes; the Marketing Manager adjusts, chooses, approves.
From first-time briefers to in-house teams shipping work at scale.
Watch a brief become a campaign
Flock & Flame, the weekend starts in the kitchen. A real run, start to finish.
Typed in under two minutes. Typos and all.
Flock & Flame brief. We are launching a retail range of flame-grilled marinated chicken wings, chilled and frozen, heat and eat, in three heat levels, Mild, Hot and Inferno, plus a dipping-sauce line. Audience is 18 to 34, urban, social, value-led but flavour-hungry, the Friday-night-in crowd who want the takeaway hit without the takeaway spend. The idea is that the weekend starts in the kitchen, so reposition staying in as the better night out and drive trial of the range as the centre of an easy, generous, shared meal at home. Tone warm, bold, a little cheeky, appetite first, all heat and gloss and sizzle. The food is the hero, glossy flame-grilled wings, a sauce drip, a curl of smoke, hands reaching in around a table at home. Big flavour, low effort, made for sharing. Brand name in the headline, a made-for-sharing line in the set, and a price cue from R59.99 a pack. Formats: billboard, squeeze-back, social, press and a radio spot.